Thank you for listening to Season 1, our very first season. It was a big learning experience trying to produce podcast episodes and I hope to learn more when we start making Season 2. We’ll be interviewing more entrepreneurs on how they made it against the odds. Expect a new […]
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Chris Chong was just 21 years old when he sold his first startup Beeconomic to Groupon, achieving the entrepreneur’s goal of a million dollar exit.
Welcome back to part 2 of this 2 part series, if you haven’t checked out the first part, then I recommend listening to it first, where we explore the early days of Karl Mak’s journey building SGAG with his co-founder, Adrian. In this part, we discuss building relationships with clients, his future plans for SGAG and the Hepmil Group, and his experience raising SGD$1.3 million in pre-series A funding through angel investors.
Introducing Karl Mak, the very intelligent, measured, co-founder of Hepmil Group, best known as the holding company in Singapore of SGAG and other entities, whose content is now seen by over 10 million millennials across the region weekly.
Introducing Karl Mak, the very intelligent, measured, co-founder of Hepmil Group, best known as the holding company in Singapore of SGAG and other entities, whose content is now seen by over 10 million millennials across the region weekly.He talks about how important data and metrics are in order to discover strategies to create viral content, creating a proper content strategy for something as eclectic as comedy, and working with conservative clients to create buzz around issues that Singaporeans can relate to, even convincing their clients- big household brands- to make fun of themselves along the way in a pursuit to connect with millennials.He starts off by telling us about his startup, that essentially started off as a joke between two friends.After raising SGD$1.3 million in pre-series A funding through angel investors, I ask him whether he was literally scrolling through his phone to show investors his most popular recent memes.
At the end of the day, that’s the point about life. It’s whatever you want it to be. It’s whatever lens you choose to see it through. Being average is so contagious it should be labelled by the medical industry as a communicable disease. That means it’s as easy as catching a cold. When you see someone else frown, those muscles around your mouth, they just start to naturally drop into a frown.
Imagine you’re 18 years old, and in your spare time, you hang out with your friends at an internet cafe to play computer games religiously. That’s the childhood that most of the kids from my generation grew up in. We’d spend hours in an internet cafe. But I was never the best at computer games. In fact, I was crushed in nearly every game, even my favourite game, Starcraft. But imagine being the kid who was so good he’d go on to represent your country in computer games. That was Bryan Choo, the founder of TheSmartLocal, one of the biggest local digital media companies in Singapore.Listen to how a computer game geek used his skills and strategy as a national champion to then build a culture and lifestyle website that now gets 3-4 m page views per month, a Facebook page with 360k followers, and a Youtube page with 230k subscribers. It took him 7 years, but Bryan now develops viral content for millennials on a daily basis, and if you’re under 35 or Youtube is the first page you go to on the internet, it’s likely you’ve seen a video that one of his over a hundred staff have created. He also talks about taking on traditional media giants SPH and Mediacorp, and how he got his first big break.