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Our Story

Hey, my name’s Chris and I’m a host that comes from a startup background. I’ve seen it all (from pitches so bad the whole room died of laughter, to experiencing my own failed startups and some success with Groupon Singapore which has allowed me to reach a financial goal) – and it’s not as smooth as the ‘overnight success story’. In fact, starting a company is more about failure than it is about success.

Watch the latest TV show in Japan with Channel NewsAsia before COVID-19 hit.

Why the name, “Ramen To Riches”? Apart from being an Asian play on the phrase ‘rags to riches’- in startup folklore, there exists a threshold when a startup becomes ‘ramen profitable’. First coined by Paul Graham (Y-Combinator) in one of his well-known essays, it means that you are profitable, but make only enough to afford instant ramen and cover the basic living expenses of the founders. It’s a good sign, but it doesn’t mean your idea has gone gang-busters yet. And that’s the point, your journey will be marked not by the riches at the end of it, but by the challenges- and there’s many of them throughout- and how you cope and deal with them. And when you get there, you’ll look back and reminisce over the times when all you could afford was instant ramen in simpler times.

And why do this? On a personal level, being able to tolerate the sound of your own voice in a video or podcast is probably the highest form of self-acceptance. I am also an entrepreneur and know exactly how it feels to be guide-less and isolated. I’ve met a lot of kind people on my travels who were willing to help me and this is my way of paying it forward.

The first season ended after a year, and the cherry on top was being invited to host my first TV show for Channel NewsAsia. We’re now into Season 2 and while COVID-19 has unfortunately disrupted a lot of the recording process, we’ve received messages of hope and useful feedback. Thank you and take care.

War Stories From Those Who Made It Against The Odds

Hear real-life advice from entrepreneurs and leaders who’ve reached high, done it, and had egg on their face to prove it. “Ramen To Riches” presents a new podcast episode each week with lessons that will edge you closer to your success.

Our stories are local, featuring Asian entrepreneurs, idealists and trendsetters, and how they overcame struggles to build brands, movements, and companies that impact our daily lives. Failure and success go hand in hand, you cannot have one without the other.

From the moments of sheer melt-your-heart ecstasy to those mornings where you want to curl your sleep-deprived body under a blanket, being an entrepreneur is like nothing you’ve ever experienced before. This podcast is dedicated to telling it how it is. No sugar coating, no-nonsense. This is how it is. And it’s all been created for you.

But what – apart from the obvious – do you need to do to get there? What happens along the way? And what the hell do you do when it all breaks down?

Fear not. We’ve got your back, by providing real-life experiences from real-life people. Not textbook theory, not predictable stuff you can find anywhere, but reality – funny, heartbreaking, and practical reality.

How To Subscribe

Podcasts are perfect for busy people who can listen while they walk, gym, work or shop. You don’t have to attend a physical event and you don’t have to look at a screen.

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Apple Macbook

Step 1: On your computer, open up iTunes and click on “iTunes Store” at the top of the screen.

Step 2: In top right-hand corner, type “Ramen To Riches” in the search box. When you spot the show in the results, click on it.

Step 3: Below the show’s logo, you’ll see a button that says “Subscribe.” Click that button to subscribe to the podcast.


Step 1: Open the podcast app on your phone.

Step 2: In the bottom right-hand corner of the app, click the search icon. Then, type in “Ramen To Riches”. Once you find “Ramen To Riches”, click on its logo.

Step 3: Once you are on the show’s page, you’ll see a button on the right that says “Subscribe.” Tap it to subscribe to the podcast.


Step 1: Download or open the Google Podcasts app (free) in Google Play.

Step 2: Tap the magnifying glass in the upper-left corner. Then, type in “Ramen To Riches”. Once you find “Ramen To Riches”, click on its logo.

Step 3: Tab the Subscribe button near the top-left.
On your way to work, home or the gym? Open up the Podcast app and check out our latest episode.

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Recent Episodes

Not Today, COVID-19

January 1, 1970 close

Thanks for listening to my first video back since COVID lockdown, video to come to Youtube soon. Special Thanks to: Editing Advisor- Corine Tiah Colour, Studio setup: Rob Chua Makers of Da Vinci Resolve Software Casey Faris Video tutorials helped a lot All the artists involved including: Audio: Think Media […]

Singaporean PR Raised $55 Million With The Most Innovative Way Of Making Revenue

Poyan Rajamand | July 21, 2020 close

Thanks for listening to one of our most popular episodes, click the Play button! In this episode, hear how an Iranian-born Swede, now a Singaporean PR, achieved the near-impossible by raising $55 million dollars for his startup that aims to make buildings more energy-efficient, using technology to save clients money […]

S2E6: Why A Famous Digital Marketer Quit His Top Corporate Career For Startup Dream

Damien Cummings | June 15, 2020 close

Thanks for listening to one of our most popular episodes, click the Play button! What would you do with your career if you were the head of your department at one of the world’s best companies? Would you stay or would you go? Would you embark on a risky startup […]

S2E5 Who We Are: COVID-19 and George Floyd Update

Chris Chong | June 8, 2020 close

Thanks for listening, click the Play button! Hey, welcome back to season 2 of ramen to riches. It took me a long time to really think through what is going on right now in the world. If you’ve been following the news, it’s clear the world is in a state […]

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    01. Not Today, Covid in Malaysia
    Christopher Chong

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    02. How We Built A $24M Startup: Beeconomic To Groupon
    Aston Chia from Overdrive

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    03. S2E1: Monologue, on persistence and courage

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    Not Today, COVID-19

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