Imagine you’re 18 years old, and in your spare time, you hang out with your friends at an internet cafe to play computer games religiously. That’s the childhood that most of the kids from my generation grew up in. We’d spend hours in an internet cafe. But I was never the best at computer games. In fact, I was crushed in nearly every game, even my favourite game, Starcraft. But imagine being the kid who was so good he’d go on to represent your country in computer games. That was Bryan Choo, the founder of TheSmartLocal, one of the biggest local digital media companies in Singapore.
Listen to how a computer game geek used his skills and strategy as a national champion to then build a culture and lifestyle website that now gets 3-4 m page views per month, a Facebook page with 360k followers, and a Youtube page with 230k subscribers. It took him 7 years, but Bryan now develops viral content for millennials on a daily basis, and if you’re under 35 or Youtube is the first page you go to on the internet, it’s likely you’ve seen a video that one of his over a hundred staff have created. He also talks about taking on traditional media giants SPH and Mediacorp, and how he got his first big break.
Thanks for listening to today’s episode with Bryan from TheSmartLocal, it’s an inspiration for anyone who is passionate about media, or a content creator, like myself, or an influencer, one of the biggest trends on the back of social media’s cultural explosion with millennials. Please share this episode with a friend, family or colleague. Don’t forget to subscribe on Apple Podcasts, Google podcast app, Spotify.
I help clients connect with a millennial audience that has become desensitised to traditional marketing.
I started TSL from my bedroom 5 years ago with a simple mission – to prove Singapore was not boring.
Today, TSL Media has grown to over 100 employees across 5 companies. We produce over 5,000 original articles and videos for millennials yearly.
Music (Copyright Free/CC)
Lee Rosevere – 05 – How I Used To See The Stars
Lee Rosevere – Love Wins
Lee Rosevere – 12 – Vaping in LA
Lee Rosevere – 10 – Not Alone
Lee Rosevere – 02 – Sad Marimba Planet
Lee Rosevere – 01 – As I Was Saying
Lee Rosevere – 14 – Baldachin
Lee Rosevere – 13 – I Believe in You
Lee Rosevere – 12 – Old Regrets