Welcome back to part 2 of this 2 part series, if you haven’t checked out the first part, then I recommend listening to it first, where we explore the early days of Karl Mak’s journey building SGAG with his co-founder, Adrian. In this part, we discuss building relationships with clients, his future plans for SGAG and the Hepmil Group, and his experience raising SGD$1.3 million in pre-series A funding through angel investors
Introducing Karl Mak, the very intelligent, measured, co-founder of Hepmil Group, best known as the holding company in Singapore of SGAG and other entities, whose content is now seen by over 10 million millennials across the region weekly.
He talks about how important data and metrics are in order to discover strategies to create viral content, creating a proper content strategy for something as eclectic as comedy, and working with conservative clients to create buzz around issues that Singaporeans can relate to, even convincing their clients- big household brands- to make fun of themselves along the way in a pursuit to connect with millennials.
After raising SGD$1.3 million in pre-series A funding through angel investors, I ask him whether he was literally scrolling through his phone to show investors his most popular recent memes.
This is part 1 of a 2 part series, join us next week for next week’s instalment.
SGAG is a Singaporean social media website and news media company based in Singapore. The company was founded by Karl Mak and Adrian Ang in February 2012, as a Singaporean spin-off of the popular social media website, 9GAG.
Karl is the CEO and Co-Founder of Hepmil Media Group. Hepmil Media Group runs the popular digital content platforms such as SGAG, MGAG & PGAG, whose content is seen by over 10 million millennials across the region weekly.
Music (Copyright/ Royalty Free)
Podington Bear- Dreamliner
KidRico – Smooth Sailin Instrumental
Roulet – Amor_com_Mr_VR
Lee_Rosevere – Past_Catching_Up
Lee_Rosevere – Taking_the_Time
Lee_Rosevere – Decompress