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How To Build A Top Digital Media Company: TheSmartLocal Founder Bryan Choo

Bryan Choo | March 4, 2019 close
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Imagine you’re 18 years old, and in your spare time, you hang out with your friends at an internet cafe to play computer games religiously. That’s the childhood that most of the kids from my generation grew up in. We’d spend hours in an internet cafe. But I was never the best at computer games. In fact, I was crushed in nearly every game, even my favourite game, Starcraft. But imagine being the kid who was so good he’d go on to represent your country in computer games. That was Bryan Choo, the founder of TheSmartLocal, one of the biggest local digital media companies in Singapore.Listen to how a computer game geek used his skills and strategy as a national champion to then build a culture and lifestyle website that now gets 3-4 m page views per month, a Facebook page with 360k followers, and a Youtube page with 230k subscribers. It took him 7 years, but Bryan now develops viral content for millennials on a daily basis, and if you’re under 35 or Youtube is the first page you go to on the internet, it’s likely you’ve seen a video that one of his over a hundred staff have created. He also talks about taking on traditional media giants SPH and Mediacorp, and how he got his first big break.

Groupon to Hard Times: The Darkness Of Early Success. Part 2

Chris Chong | February 24, 2019 close
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My brother and I had a startup that had just been bought out by Groupon, the world’s biggest daily deal website, for an estimated $24 million according to the Straits Times. We made it on the front page of the national newspaper, I was busy representing Groupon on breakfast TV shows and on Channel NewsAsia, while my brother was busy moving our new offices to Harbourfront Centre. Enjoy part 2 of a 2 part series, don’t forget to listen to part 1 first.

How We Built A $24M Startup: Beeconomic To Groupon. Part 1

Chris Chong | February 17, 2019 close
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At 20, I took a break from my law degree to co-found my first startup, Beeconomic, which was fully acquired after 6 months by Groupon.

As Groupon Singapore co-founder, we created over 200 jobs and made history by helping Groupon become “the fastest growing company ever” (-Forbes and CNBC). After Groupon, I worked on a startup that failed, which taught me important lessons along the way.

After finishing my law degree, I joined a “Top 5” law firm in Australia as a legal intern that led to an offer in their M&A advisory practice.

I then joined Hong Kong’s oldest English newspaper, the South China Morning Post, as social media editor focusing on content and marketing. After achieving strong digital growth, Jack Ma’s Alibaba acquired the newspaper. After the paper was successfully sold, I left to pursue my passion for cooking.

After culinary school, I moved to Singapore to advise a $100M Japanese VC as a full-time advisor. A highlight is our $1M investment into a fast-growing, millennial-focused news platform.

I have served as a consultant to 60+ startups and I also volunteer as a mentor at an incubator. My goal now is to pay-it-forward by sharing knowledge through my semi-autobiographical podcast.

LinkedIN’s King Chris Mohawk Reed: How To Build A Power Profile. Part 2

Chris Mohawk Reed | January 27, 2019 close
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On today’s episode, a young marketer from the UK moves to Singapore and then builds one of the biggest personal brands on LinkedIn. Chris Mohawk Reed has been named an Official LinkedIn Power Profile for every year since 2012 and has one of the world’s most viewed LinkedIn profiles with 55,000 followers.

LinkedIN’s King Chris Mohawk Reed: How To Build A Power Profile. Part 1

Chris Mohawk Reed | January 27, 2019 close
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On today’s episode, a young marketer from the UK moves to Singapore and then builds one of the biggest personal brands on LinkedIn. Chris Mohawk Reed has been named an Official LinkedIn Power Profile for every year since 2012 and has one of the world’s most viewed LinkedIn profiles with 55,000 followers.

Former Head of Singapore Tatler reveals his lessons about the super-rich. Part 2

Gilbert Cheah | December 23, 2018 close
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On today’s episode, hear the biggest lessons from one of Singapore’s purveyors of high society values. For over a decade he held the controls of the pages detailing the who’s who in the richest country in Southeast Asia, as leader of the high society magazine, Singapore Tatler.

Former Head of Singapore Tatler reveals his lessons about the super-rich. Part 1

Gilbert Cheah | December 23, 2018 close
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On today’s episode, hear the biggest lessons from one of Singapore’s purveyors of high society values. For over a decade he held the controls of the pages detailing the who’s who in the richest country in Southeast Asia, as leader of the high society magazine, Singapore Tatler.

An Entrepreneur Stands Up To Sexism and Misogyny. Part 1

Krystal Choo | December 9, 2018 close
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On today’s episode, hear why an entrepreneur believes getting up after a devastating loss is a narrative that’s more important than getting the prize itself. She’s a female entrepreneur, she’s fighting her inner demons, she’s fighting sexism and misogyny online, it’s Krystal Choo. Here’s why we’re telling this story. Just how badly are female entrepreneurs treated in our community? Do you think that a person’s appearance plays a factor in their success? How do you overcome a devastating loss like failure or bullying?

Brutally Funny Truths You Should Know About Dating an Entrepreneur

Ayla Kremb | November 19, 2018 close
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Hey I hope that you enjoyed this episode on the brutally funny truths that you should know about dating an entrepreneur. Stay tuned for next week’s episode where we go into part two about the role that Tinder has played on how entrepreneurs date. I’ll be making podcasts in series so that you can check them out in different parts.

Co-hosted with Ayla Kremb: https://www.linkedin.com/in/aylakremb/


  • cover play_circle_filled

    01. How We Built A $24M Startup: Beeconomic To Groupon
    Christopher Chong

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    02. Groupon to Hard Times: The Darkness Of Early Success

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    03. The F Word: Failure, Can We Talk About It? Part 1 Feat. Elisha Tan from TechLadies and Facebook
    Elisha Tan

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    04. GLOBAL HEAD QUITS CORPORATE JOB FOR STARTUP DREAM
    Damien from Peoplewave

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    05. HOW I RAISED $55M FOR SUSTAINABILITY STARTUP BY STANFORD MBA, EX-MCKINSEY
    Poyan from BBP

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    06. INSEAD MBA’S STARTUP CHANGES HOW WE ORDER FOOD
    Tim from Waittr

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    Hey, Change The World You Live In
    Chris Chong

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